Various companies often go to various thematic fairs to make them more visible and to increase their sales. This is certainly a good and thoughtful move that is good to do. But the second thing is, when the company goes to such a fair, what it will do to actually see it and visitors to the event remember.
You have to impress
Often, many companies are involved in perhaps every available fair, but they do not do anything outside their presence, and that is a mistake. Who is not visible will simply fit in the crowd and it is the same as it would not have been for the event at all. So if you want your participation to bring you some fruit, then you have to shine and distinguish yourself from the others, and that means to get a quality printed and well-equipped scuned tent complemented by interesting advertising flags.