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Online Profiles – Managing your Identity

The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.

It is easy to create an online identity. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How is this possible?

You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? There is a way around this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.

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